Case studies published The Bertha Centre for Social Innovation and Entrepreneurship is the first academic centre in Africa dedicated to advancing social innovation and entrepreneurship. It was established as a specialised centre at the UCT Graduate School of Business in latein partnership with the Bertha Foundationa family foundation that works with inspiring leaders who are catalysts for social and economic change, and human rights. The Centre is now a leading academic centre in Africa.
By Stephanie Walden So who is responsible for what? Social responsibilities of business does the PR team handle social? Does your business need a separate social media division? A case-by-case basis For many larger corporations, it certainly makes sense to have a full-scale marketing team, complete with a division that exclusively handles social media and at least a few positions dedicated solely to public relations.
For a smaller or growing business, however, the lines are often blurred. Peter Friedmanchairman and CEO of LiveWorlda social content marketing company, equates the "marketing mix" to a party, explaining that each element of the planning and execution is crucial to its overall success.
To be social, you must focus on creating actual back-and-forth conversations and make them more about your customers than about your brand and products," says Friedman.
For a small business that may lack the budget and resources for a dedicated social media team, individuals often find themselves taking on a number of roles that blend PR tactics, social media strategies and other marketing-related tasks. In this case, choosing the right talent for your growing business is crucial: Girish MathruboothamCEO of Freshdeska cloud-based customer support software, suggests that businesses make adjustments to roles and create teams on an as-needed basis as they scale.
At the end of the day, your content, social media and paid channels have to work together. A united team means better communication, which ultimately results in a more holistic approach to all of your promotional efforts.
Public relations should get involved whenever a potentially brand-damaging post pops up on social. It ultimately comes down to establishing clear channels of communication — a daily or weekly team meeting or conference call or, at the very least, an email correspondence that keeps everyone up-to-speed is one way to promote an environment of collaboration instead of isolated confusion.
If the social team sees a campaign working particularly well, that can fuel the type of content [that marketing] creates.
You can sort of think of it as three arms on the same body. Part of this process comes down to keeping a close eye on the ongoing, online conversation about your brand. There are a number of tools available to make this easier — Atkinson suggests HootSuite and Schwartz names Radian6Sysomos and TrackMaven for larger brands — and some of these tools can actually designate specific team members to deal with certain subjects or hashtags when they come up in social mentions.
In addition, all team members — PR, marketing and social — should be actively keeping an eye on industry-related keywords via notification systems such as Google Alerts. Handling customer service Perhaps the biggest overlap between PR and social media comes down to customer support.
A poorly executed social campaign — or even something as seemingly innocuous as a response to a customer complaint on Twitter — can easily turn into a PR nightmare. Be prepared to respond to both positive and negative feedback consistently," says Schwartz.
There are a few ways to plan ahead for customer inquiries and feedback on social: SumAll takes the approach of dedicating a social channel specifically for customer support SumAllSupport. Schwartz agrees that this method may work well for larger organizations: Depending on the nature of the inquiry, it might be best to move the conversation to email or even phone.
Another approach to online customer service that both marketing and social can have a hand in is unconventional, personalized methods of response — Litt suggests mirco-videos for Vine or Twitter inquiries.What Is A Business Intelligence Analyst? Business Intelligence (BI) can be described as the sets of information provided through data analysis and knowledge management, which can inform decision makers on areas for response.
This can be in relation to emerging external trends or changing internal performance demands. Official website of the U.S.
Social Security Administration. With every change of season, there’s usually a list of essential items that must be done. The Bertha Centre for Social Innovation and Entrepreneurship is the first academic centre in Africa dedicated to advancing social innovation and entrepreneurship.
JITA Bangladesh is a social business that aims to create sustainable income for marginalized (Bottom of Pyramid) rural women through distribution and market development.
The Scottish Business Pledge is a Government initiative which aims for a fairer Scotland through more equality, opportunity and innovation in business. The Social Clinic is Saudi Arabia’s first ever social business consultancy and social media agency.
Established in late in Jeddah, The Social Clinic brings together a pool of multi disciplinary talents who speak 5 languages and come from 4 different geographies with diverse backgrounds being consultants, designers, developers, writers, producers, or strategists.