Proton This 19 page paper examines the Malaysia and national car manufacturer Proton in order to develop a recovery strategy. The company is examined starting with an examination of the company, its' background and the way it competes and then looked at with a range of analytical tools, including a PEST analysis, a SWOT analysis and use of Porter's five forces model. With the understanding of the company, and its position within the industry a future strategies suggested. The bibliography cites 11 sources.
Lets look at each of these macro-environmental factors in turn. This can include — government policy, political stability or instability in overseas markets, foreign trade policy, tax policy, labour law, environmental law, trade restrictions and so on.
It is clear from the list above that political factors often have an impact on organisations and how they do business. Organisations need to be able to respond to the current and anticipated future legislation, and adjust their marketing policy accordingly.
Economic Factors Economic factors have a significant impact on how an organisation does business and also how profitable they are. Factors include — economic growth, interest rates, exchange rates, inflation, disposable income of consumers and businesses and so on.
These factors can be further broken down into macro-economical and micro-economical factors. Governments use interest rate control, taxation policy and government expenditure as their main mechanisms they use for this. Micro-economic factors are all about the way people spend their incomes. This has a large impact on B2C organisations in particular.
Social Factors Also known as socio-cultural factors, are the areas that involve the shared belief and attitudes of the population. These factors include — population growth, age distribution, health consciousness, career attitudes and so on.
These factors are of particular interest as they have a direct effect on how marketers understand customers and what drives them.
Technological Factors We all know how fast the technological landscape changes and how this impacts the way we market our products. Technological factors affect marketing and the management thereof in three distinct ways: New ways of producing goods and services New ways of distributing goods and services New ways of communicating with target markets Environmental Factors These factors have only really come to the forefront in the last fifteen years or so.
They have become important due to the increasing scarcity of raw materials, polution targets, doing business as an ethical and sustainable company, carbon footprint targets set by governments this is a good example were one factor could be classes as political and environmental at the same time.
These are just some of the issues marketers are facing within this factor. More and more consumers are demanding that the products they buy are sourced ethically, and if possible from a sustainable source.
Legal Factors Legal factors include - health and safety, equal opportunities, advertising standards, consumer rights and laws, product labelling and product safety.
It is clear that companies need to know what is and what is not legal in order to trade successfully. If an organisation trades globally this becomes a very tricky area to get right as each country has its own set of rules and regulations.
We hope that you have found the above information useful.In particular, assessing the impact of political, economic, socio-cultural, environmental and other external influences upon health care policy, proposals and organisational programmes is becoming a recognisable stage of health service strategic development and planning mechanisms.
Marketing Theories – PESTEL Analysis. Visit our Marketing Theories Page to see more of our marketing buzzword busting blogs..
This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. Nov 13, · Europe market analysis on Fitch Solutions. Credit and macro intelligence solutions for industry professionals. Solutions. Counterparty Risk Solution For Credit Risk Analysis After a strong first half of the year, growth will slow down in H as output and retail . The South African economy is dominated by the service sector, which contributed approximately % to the total GDP in Industrial sector contributes % of GDP, in which the manufacturing contributes % of GDP.
Welcome to our Marketing Theories series. In this post we will be looking at the PESTEL Analysis in a bit more detail.. A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors.
Major Banks Analysis: November This years Major Banks Analysis indicates annual cash earnings at Australia's four major banks have fallen for the first time since the global financial crisis, with the result partly driven by 'one-off' items at individual banks, rising bad debt expense and slowing credit growth in the second half of the financial year.
For Barclays Pestle and Swot analysis, see Barclays Pestle & Swot.; For Lloyds Bank Pestle and Swot analysis, see Lloyds Bank Pestle & Swot.; For HSBC Pestle and Swot analysis, see HSBC Pestle & Swot.; INTRODUCTION.
Royal Bank of Scotland is a UK based banking and financial services provider with operations in UK and Ireland where it operates as Ulster Bank.
Retail Economics Putting economic analysis at the heart of retail insight. Retail Economics is an independent economics consultancy focused on UK retail and consumer markets.
Introduction. This section will show in depth analysis on the supermarket company, Tesco, emphasizing on the external environment of Tesco plc and how the company utilises its resources to gain more competitive advantages and to survive in the market.