These two icons have given customers a mental image of what to look for when they want quality food for a low price fast. The firm revolutionized the fast food industry and positioned itself as the market leader with low-priced, quality food and provided an entertaining atmosphere for the children. These things were what that the market wanted at the time and the firm answered in spades.
This allows business to gain competitive advantage and acts as development tool. Value added pricing is the most focused by MacDonald so as to attain the customers towards the products.
This is to be noted that the company provides value of products by offering quality at the valued prices. For the quality of products the customers provide the best quality.
Promotional activities play an important role in making a business successful. It will enable the company managers in reaching the potential customers of customized clothing and influence them in making a purchase decision or be a repetitive customer. Riggs, The marketing managers of MacDonald can achieve their marketing objectives by promotional activities which are as follows: It is a paid form of promotional activity through mass media which helps in reaching a large number of people.
The benefit of doing advertisement is that it helps in reaching a wide audience and enhance brand recognition. At present there is rapid increase in the use of internet for getting information about anything and everything.
The managers of MacDonald can use online marketing for their new customized products that they are planning to provide. Through online marketing company can communicate the benefits of customized products and how they can get it Nwankwo and Gbadamosi, It is one of the most powerful method used for spreading awareness about the product.
It is method used for connecting customers personally rather than having indirect connection between the company and the consumers. The company can do direct marketing through messaging on mobile phones, emails or by interacting to customers through sites.
The additional elements of extended marketing mix Following are the additional elements of marketing mix which can also be taken into consideration while adopting a marketing strategy: It depicts the quality of service the provider provides to its customers.
It act as an evidence that the service was delivered. MacDonald follows the systematic process of offering its products to its customer by proper planning and distribution process to sell the products in market. It refers to the employees of the company who are integral part of the organization.
Differences in marketing products and services to businesses rather than consumers MacDonald deals in both B2B and B2C marketing in which operates with customers as well as corporates Wang and Pizam, The marketing of products to customers come under business to business market as well as the marketing of products to corporates of third party is refereed as business to business marketing.
This is to be noted that company deals with customers hence, it is more focused towards the customer to customers dealing, in addition to that the company has given various franchisee to operate the business. Within business to business B2B marketing the product and services are to be distributed among different markets Sodhi, This is to be said that the final goal of business to customers marketing is to make customers satisfied as well as to make long terms revelations with them.
In business to customers marketing, the company is attached with the customers in a more efficient manner with an aim to attain customers loyalty.
In other words, B2C marketing the customers are to be satisfied whereas in B2B, company focuses on making corporate relations.McDonald’s marketing boss Alistair Macrow believes the increasing power of social media platforms has made it easier for myths around what is in its food to spread. Advertising Brand Positioning.
By Leonie Roderick 8 Feb pm.
Fast food brands take a hit as . Marketing Mix of McDonalds analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the McDonalds marketing strategy.
The article elaborates the pricing, advertising & distribution strategies used by the company. McDonald’s Corporation’s effectiveness in implementing its marketing mix contributes to the leading performance of its brand and business in the international fast food restaurant industry.
McDonalds is the first FDA approved quick service restaurant (QSR) offers low fat and low calorie ham burgers, McDonalds is using the marketing strategy “just in time” serving a customer in 90 seconds. McDonalds 7Ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence.
Product. McDonald’s sells a wide range of fast food products such as hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese. You may already know that marketing mix is a very important topic in marketing. The purpose of this article is therefore not to provide you with detailed information on what marketing mix is; rather to focus on the marketing mix of McDonald’s.